We stopped by Suite 120 to chat with Cassie Diaz, MAc, Lic.Ac., Dipl.Ac., the owner of Easthampton Community Acupuncture. Cassie shared about her journey, passion for accessibility, and what makes her practice unique here at Eastworks.
What inspired you to start Easthampton Community Acupuncture?
I went to acupuncture as a patient throughout my life, and one thing I noticed was that it was very expensive. In order to see the benefits of acupuncture, you have to stick with it, go regularly, and have access to it. So, something that was really important to me was to make it as affordable and accessible to people as possible. When I was in school, the community model wasn’t something I paid much attention to, but then I interned at a community clinic, and I fell in love. So many people from different backgrounds were there, and that wasn’t the case in other offices.
I knew I wanted to do community acupuncture and make it available to as many people as possible so they can see the benefits and have access.
For those who aren’t familiar, what is community acupuncture?
With community acupuncture, you’re getting treatment in a large communal space, in a recliner or on a massage table. By doing that, you as the practitioner can see more people at a time, and you’re able to make the cost of treatment a lot more affordable than a private session.
I added privacy curtains during the pandemic, and I actually love it! A lot of people do, too. It allows for a little more privacy and room for you to enjoy your treatment. But you’re not in a dark room by yourself—you hear the hustle and bustle of other people, and you just know you’re not alone.
Is there a common misconception or something that people might not know about acupuncture?
People are so nervous that acupuncture is gonna hurt!
The thing is, with our needles, nothing goes through them. They’re not like the needles you think of when you get blood taken or injections. They’re so thin—it takes skill to place them because they’re so delicate. I often say that, at its worst, it feels like a hair pluck.
I always meet people where they are. Some come in and, if they’re just okay with two needles, then I pick the two most important points, and we build up from there. I always tell people, “You’re in control.” Often, I utilize different styles of acupuncture—it’s more of a balancing technique versus a very specific prescription.
It usually takes something that’s so bad that you’re like, “I just need relief, and I’ll try anything.” And then you try it, and you’re like, “Why did I wait so long?” When folks ask, “Am I gonna see relief?” I assure them that it can take some time, but at the very least, you’re gonna leave here so relaxed. And who doesn’t need more relaxation?
What’s on the horizon for you and Easthampton Community Acupuncture?
I just welcomed a new acupuncturist! My home life is very busy with my son, so I got to the point where I just couldn’t do more here. Chase found me organically! I was thinking about whether I should add someone in, and I was nervous to put it out there because I didn’t want to feel obligated to bring in someone who wasn’t a good fit. Then I met Chase. He’s amazing.
When you find that person you have a connection with, it’s everything. Because this business is another baby of mine, and I didn’t want to just bring in anybody.
I treat surgeons, OBGYNs, nurses, therapists, and they tell their networks about their experiences. So I haven’t advertised in six years, and it’s just constantly growing exponentially. I’m so happy to be expanding with Chase’s help so we’re able to see the people who need it the most.
What is most important to you about the work you’re doing here at ECA?
The biggest thing is accessibility for all people. Being able to get in and get treatment when you need it with our online scheduling tool, and having affordability, is key.
We’re also closest to the marquee entrance with the accessible door, and our space has been tested out by my 9-year-old, who is a wheelchair user. It’s not perfect, but there’s an emphasis on making sure people feel comfortable and welcomed.
What works for you about Eastworks?
I’ve become very friendly with other business owners, and I feel like, in this community, we all really just want to see each other do well. The community aspect—that’s what keeps me here.
It’s fun to see how, over the years, it’s changed. When I secured this spot, it was just a few of us down here, and no foot traffic. So it’s fun to see how this space has changed and grown. It feels very full right now! But that’s a good thing.
Nine years ago, I never thought I was going to be in this space for nine years! But what keeps me here is the community aspect.
Do you have a favorite Eastworks memory?
I love coming in to see the Open Studios! I love learning about all the other businesses in the building. I’m excited—I want to learn how to sew at Hoop & Bee! I don’t participate, but I do love coming in to visit the other studios.
Learn more about Easthampton Community Acupuncture’s services and schedule your session at www.acueasthampton.com.
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